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Get our whitepaper:

Taking the Mystery out of Customer Experience Mapping.

This is a comprehensive, step-by-step guide to getting started with Customer Journey Mapping, analyzing the touchpoints through which you interact with customers, and how to integrate across the teams and departments in your organization to create a world class customer experience.

Based on a series of articles about Customer Experience and Journey Mapping that were originally written for and appeared in Harvard Business Review, this 12-page whitepaper brings them together in a thoroughly updated form. It includes new inspirational examples drawn from financial services and banking, online retail, healthcare, insurance and more. You’ll get key frameworks and methods to apply to your own situation.