The "next big thing" for your customer experience needs to be planned and implemented in concert with a broader innovation road map, And the overall business strategy.
Find new growth opportunities
Our Multi-Vector Analysis approach brings together insights from customers, competitive landscape, marketing and sales, technology, and organizational capabilities, leading to a synthesized view of trends and growth opportunities with products or services.
Find Product/Market Fit
Within an opportunity area, we work with you to develop and stress-test new value propositions and customer experiences to assess how well they address unmet market needs.
Formulate a Product Roadmap
Building off the initial opportunity area or value proposition, we help you evaluate the direction for future-proofness with questions like: Is there scope to scale? What are the foreseeable stages of evolution? How could new distribution channels or messaging be employed?
We employ a pragmatic variety of approaches, based on the needs of the problem
Create a holistic view and make sense of the trends by connecting insights from multiple domains:
Customer research, analytics and insights
Marketing and Brand
Engineering and R&D
Competitors and Comparables
Organizational capabilities and existing IP
Sales and acquisition channels
These are the "know-why" counterpart to the "know how" of core competencies:
Logical yet unexpected in nature - often derived from the dot-connecting of multi-vector analysis.
Provide forward-looking understanding of customer needs, behaviors.
Hard for competitors to reverse engineer, keeping them one step behind.