Pragmatic Innovation


The Enigma Bureau's mission is to decode the "fuzzy front end" of new product development.

We bridge design, technology and marketing in order to help you define and answer the fundamental questions: Who are your customers? What do they need and want? What should you build to improve their lives? And how do you create growth by doing it?



Innovation & Experience Strategy

We help you lay the foundation for transforming your customer experience, and identifying new opportunity areas and value propositions for growth.

Customer Insights & Journey Mapping

How does your existing experience truly address customers' needs, goals and concerns? How effectively does it move them along the purchase path? 


Workshop & Sprint Facilitation

Getting started is often the hardest part. A customized workshop is a great way to kick-start your next project, get your thinking unstuck, or achieve stakeholder alignment.


Innovation Coaching

We work one-on-one with you or growth-oriented individuals in a customized program to strengthen latent skills in customer empathy and innovation mindset & process.


Get our Comprehensive Guide to Taking the Mystery out of Customer Experience Mapping

Get a copy of our 12-page step-by-step guide to Customer Journey Mapping and creating an integrated customer experience across diverse touchpoints. Based on a series of articles originally published by Harvard Business Review, this will get you started on creating a world class customer experience.



Find out more about our experience in innovation and UX strategy, customer research, multi-channel customer journeys, and specialist knowledge in financial services.


We've worked with some of the world's leading companies to innovate on new products, services and experiences, and have learned a thing or two along the way - some of it counter-intuitive.



Companies We’ve Worked With

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Behind every technology problem is a business problem. And behind every business problem is a human problem.